Amanda Frolich is a bubbly, larger-than-life character with a special talent for interacting with children. This combined with her passion for fitness has led her to become a pioneer of dynamic, interactive children’s classes and parties through her successful, London-based brand, Amanda’s Action Club.
The Early Years
Amanda was known as ‘sport billy’ at school as she excelled in so many sports and won all the medals going! This led her on to a career in the sport and leisure industry and she juggled managing a large London sports centre with running her Action Club sessions.
Amanda was inspired to set up her classes after attending a music and movement training course whilst working in the leisure industry. She put into practice everything she learnt and discovered that she had a natural affinity with young children.
In 2002, due to massive demand, she decided to concentrate full time on running Action Club sessions.
Amanda has been described by a leading parenting website as a ‘Female Pied Piper’ as she has such an amazing way of capturing childrens attention.
The government initiative Sure Start were so impressed with the educational value of Amanda sessions that a number of West London Sure Starts asked her to run sessions, special events and physical development training courses.
Amanda children’s parties are a speciality and she has entertained for many children of celebrities from the music, film and TV industries including the Beckhams, Mark Owen and Amanda Holden, to name a few.
Amanda’s Action Club success
Action Club has grown and our team of hosts run sessions in many children’s centres , nurseries and playcentres across London.
Expansion for Amanda’s Action Club is continuing apace. Action Club is now available as a franchise so her parties and classes format can reach a wider audience.
Best job in the world
Amanda says, “I have the best job in the world… through my classes, I get to see children learn, grow and develop and it is just so much fun and immensely rewarding. I firmly believe that children should be allowed to be children and show free expression, dance, sing, and become active from an early age!”